About Us

West Africa's strategy, intelligence, and analytics firm

Oriental Strategy and Analytics (OSA) was founded on a straightforward premise: the organisations operating in West Africa's most complex markets deserve intelligence that's as sharp as the decisions they need to make.

Our Story

Too many strategy and advisory firms offer either raw data without context or high-level strategy disconnected from what's actually happening on the ground. OSA was built to close that gap — combining field intelligence networks across West Africa with AI-powered analytics and deep sector expertise. Headquartered in Lagos, we serve businesses, investors, and governments across Nigeria and the wider West African region.

Our Mission

To deliver intelligence that enables organisations to make better, faster, and more confident decisions across West Africa’s complex and dynamic markets.

Our Vision

To be the intelligence partner that West Africa’s most important decision-makers reach for first.

Core Values

What we stand on. What we stand for

Accuracy

Every number, every claim, every recommendation is grounded in verified intelligence. Our clients stake real decisions on what we tell them, and we take that seriously.

Speed

Markets don't wait. Neither do the people who operate in them. We deliver intelligence on the timelines that decisions demand, not the timelines that bureaucracy creates.

Relevance

We don't deliver intelligence for its own sake. Every piece of work is shaped around a specific decision, a specific client, and a specific context. If it doesn't help you act, we haven't done our job.

Integrity

Our independence is the foundation of our credibility. We tell clients what the data shows, not what they want to hear. That's the only way intelligence can lead to results.

Impact

We measure our success by what our clients do with what we give them. Better decisions, faster moves, clearer outcomes.

From Intelligence to Action

Our “Field + AI Intelligence” Approach

Most intelligence firms rely on one source — either on-the-ground human networks or data-driven analytics. OSA uses both. Our hybrid model layers field intelligence with AI-powered analytics to produce a picture that's more complete, more current, and more reliable than either approach alone.

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Collect

We gather intelligence from field networks, industry sources, proprietary data feeds, and structured research across West Africa. This is where local depth matters most. Our sources are in the markets your decisions affect.

Analyse

We apply AI-powered analytics, predictive modelling, and sector-specific frameworks to turn raw intelligence into structured, verified insights. Every finding is pressure-tested before it reaches you.

Deliver

We package intelligence for decision-making — concise briefings, executive dashboards, strategic recommendations, and when needed, hands-on implementation support. You get what you need, in the most useful format, on your timeline.