Access the Intelligence Behind West Africa's Biggest Markets

OSA delivers market intelligence, strategic advisory, and decision-ready analytics to the companies and institutions shaping West Africa's economy.

Who We Are

Field Intelligence + AI Analytics

Oriental Strategy and Analytics Ltd (OSA) combines on-the-ground field intelligence with advanced analytics to give businesses, investors, and governments a clear picture of what's happening in their markets and what's coming next. We don't just deliver data. We deliver the analysis and execution that turns insight into action.

Our clients include

Achim Global Construction Ltd
Ashtech Capital Limited
Corporate Wizards
Evana Homes Limited
Everight Clinic Limited
Mangrove Delicious Food ltd
Sangtech Technologies Nig. Limited
Tummy Tummy Foods
Everight Diagnostic and Laboratory Services Limited
Rento Hotels and Suites
Ocean whales consult Limited
Priority Auto Limited
Priority Fund Limited
OSA in action

Market Intelligence

Real-time African market insights

Strategic Advisory

Expert-led decision support

Data & Analytics

Decision-ready analysis

Core Capabilities

Intelligence That Moves Markets

We combine deep African market knowledge with global methodological rigour to deliver intelligence that drives decisions.

Sectors We Cover

Industries we
know inside
out.

From financial services to healthcare, our analysts bring deep sector knowledge and on-the-ground intelligence across Africa's most dynamic markets.

View all sectors
01

Financial Services

Banking, insurance, capital markets, and fintech across African economies.

02

Energy & Resources

Oil & gas, renewables, mining, and utilities shaping the continent's future.

03

FMCG & Consumer

Fast-moving goods and retail in high-growth, price-sensitive African markets.

04

Technology & Telecoms

Digital infrastructure, mobile penetration, and tech-enabled disruption.

05

Government & Public Sector

Policy intelligence, public investment analysis, and regulatory landscape.

06

Healthcare

Pharmaceuticals, hospital networks, health-tech, and patient access challenges.

07

Multinationals

Market entry, localisation strategy, and competitive intelligence for global players.

Our value

We don't just advise.
We execute.

Most intelligence firms hand you a report and walk away. We combine deep field intelligence with AI-powered analytics, and we back it up with the technical capability to implement our recommendations — a full-stack approach from strategy to execution.

15+

Years in market

200+

Projects delivered

12+

Countries covered

Hybrid intelligence model.

On-the-ground sources across West Africa, paired with advanced data analytics and predictive modelling.

Strategy + implementation.

We take clients from diagnosis to execution without handing off to a third-party technology firm.

Built for this region.

Our analysts, networks, and models are designed specifically for West African market dynamics. We don't adapt global playbooks. We build local ones.

Latest Insights

Latest insights from OSA

Field intelligence, data analysis, and strategic thinking — direct from our research team.

Trade

The Trade Sector: Driving Global Economic Growth

An in-depth look at the findings, trends, and strategic implications from our latest research on African markets.

The Trade Sector: Driving Global Economic Growth
S
Seun Suleman
May 21, 2026Read the full report

Testimonials

Trusted by organisations
that can't afford
to guess.

Our clients are executives, ministers, and investors who operate in high-stakes environments where bad intelligence has real consequences.

Trusted client 1
Trusted client 2
Trusted client 3
Trusted client 4

OSA came in when we needed a hard look at how we were running things. They restructured our internal processes, identified where we were losing efficiency, and gave us a clear roadmap for the next phase of growth. The talent strategy alone changed how we approached hiring.

MP

Mr Pascal

General Manager Tummy Tummy Noodles

We had the clinical expertise but needed a sharper strategy to expand into new regions. OSA gave us the market intelligence and advisory support to make that expansion possible. Thanks to them, we're operating in markets today that weren't on our radar a few years ago.

DE

Dr Ezra

Chief operating officerEveright Diagnostic & Laboratory Services Ltd

Scaling an IT company in this market comes with a specific set of challenges that most advisors don't understand. OSA did. They helped us build a growth strategy that matched our technical capabilities to the right market opportunities, and we've been executing with it since.

MU

Mrs Uju

Deputy Managing DirectorSangtech Technologies Nigeria Ltd

Running a hospitality business with many moving parts means your controls and processes have to be tight. OSA audited everything, restructured our operations, and helped us bring in the right people. We're running a sharper, more profitable business today, thanks to them.

MK

Mr Kosi

Executive DirectorMangrove Delicious

OSA helped us step back and see what was working and what wasn't. Their insights into our industry gave us the confidence to make structural changes we'd been putting off. From our internal processes to our staffing model, we're in a much stronger position.

DC

Dr Chibu

Executive Director Rento Hotel and Suites

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Start a conversation
with OSA

Every engagement begins with a conversation. Tell us about your challenge and we'll respond within two business days.

Office

No 3 Fez Street Off Kumasi Crescent, Wuse II FCT Abuja